Swift Ad Widget Walkthrough

This is a walkthrough on the basics behind creating a display ad in Swift Ads.
NOTE: If you still need to finished setting up your Swift Ad plugin and you are looking for how to setup the Swift Ad plugin, please click here.
If you are looking for an explanation concerning how to create a Swift Ad, please click here.

Widget Breakdown

You can find the Swift Ad widget at the bottom of the screen anytime you are editing or creating a new display ad with the Swift Ad plugin.

There are four basic parts to the Swift Ad widget: Date range, total impressions, frequency capping and geo targeting.

Part 1: Date Range

After creating a display ad with the visual/text interface, you will need to select the dates your Swift Ad will run.

For example, if you like the ad to from July 14, 2016 – July 20, 2016, simply use the visual interface to enter the desired range. However, if you would like the ad to run with no specified end date don’t select and end date.

Part 2: Total Impressions

You will then need to enter how many total impressions you would like your display ad to serve.

For example, if you would like your display ad to serve for 30,000 impressions you would enter it as the example on the right shows.

After 30,000 views this display ad will no longer show.

NOTE: Please keep in mind you can stack any number of display ads in the same spot. Our technology will alternate them accordingly.

Part 3: Frequency Capping

Frequency capping is an overcomplicated buzz word. Basically it is the limit you put on how many times a unique visitor to your site will see the particular display ad. The idea is to give brands you work with a greater assurance on the quality of each impression they get.

For example, if you only wanted to limit how many times a Swift Post was viewable by any particular visitor, you would check the “Set per user frequency cap” button and enter something like the following:

3 views per 24 hours for a maximum of 6 impressions per visitor.

Here is the translation: A visitor to your site will only be able to see this particular display ad a maximum of three times in a 24 hour period. After that 24 hour period, they will again be able to see it a maximum of three times in a 24 hour period.  After that second 24 hour period and 6 total impressions, they will no longer see the display ad and another one you have made for this spot will take over.

NOTE: Please keep in mind you can stack any number of display ads in the same spot that alternate however you would like them to. Our technology will alternate them accordingly.

Part 4: Geo Targeting

Geo targeting is a way of making it so your display ads only show up to visitors located in certain locations around the world.

For example, let’s say an advertiser only wants people in Idaho to see the sponsored post you created for them. In this case you would click the “Limit to geographical areas” button in order to enable geographical restrictions to your display ad.

Next you would click on the “Target Type” drop down and select “State.” Then you type in Idaho and click “Search.” As you can see on the right, Idaho pops up and all you have to do is click “add.”

This can be done for multiple states, regions, etc. You can even set up specific zip codes.

NOTE: Please keep in mind you can stack any number of display ads that are serving in any geographical area. Our technology will alternate them accordingly.