Widget Walkthrough

Here is your guide to using the Swift Post widget.
NOTE: If you still need to finish the installation of your Swift Post plugin, please click here.

Widget Breakdown

Every WordPress post you have, new and old, is capable of becoming a Swift Post. As you have to do is check the “Enable as Swift Post” box in the Swift Post widget.

You can find the Swift Post widget on the right hand side of the screen anytime you are editing an old post or creating a new post.

There are four basic parts to a Swift Post: Start and end date, total impressions, frequency capping and geo targeting.

Part 1: Start and End Date

After enabling your post as a Swift Post, you need to set when you’d like it to run.

If you are creating a new post and would like it to opporate as a Swift Post, you can select and future start date and time.

For example, if you were creating a new post on July 1, 2016 and would like it to from July 14, 2016 – July 20, 2016, you would enter those dates and then click “Publish” like normal. The post you created would run like normal until July 4th when it would become a Swift Post and start serving in the locations you set it up to serve.

This can be done with any post, no matter how long ago it was created.

Part 2: Total Impressions

You will then need to enter how many total impressions you would like your Swift Post to serve.

For example, if you would like your Swift Post to serve for  3,000 impressions you would enter it as the example on the right shows.

After this particular Swift Post has been seen 3,000 times it will no longer be seen. However, it will still live on as a regular post in your feed.

Part 3: Frequency Capping

Frequency capping is an overcomplicated buzz word. Basically it is the limit you put on how many times a unique visitor to your site will see the particular Swift Post.

For example, if you only wanted to limit how many times a Swift Post was viewable by any particular visitor, you would check the “Set per user frequency cap” button and enter something like the following:

3 views per 24 hours for a maximum of 6 impressions per visitor.

Here is the translation: A visitor to your site will only be able to see this particular Swift Post a maximum of three times in a 24 hour period. After that 24 hour period, they will again be able to see it a maximum of three times in a 24 hour period.  After that second 24 hour period and 6 total impressions, they will no longer see the Swift Post.

Part 4: Geo Targeting

Geo targeting is a way of making it so your post only displays to visitors located in certain locations around the world.

For example, let’s say an advertiser only wants people in Idaho to see the sponsored post you created for them. In this case you would click the “Limit to geographical areas” button in order to enable geographical restrictions to your Swift Post.

Next you would click on the “Target Type” drop down and select “State.” Then you type in Idaho and click “Search.” As you can see on the right, Idaho pops up and all you have to do is click “add.”

This can be done for multiple states, regions, etc. You can even set up specific zip codes.